$3.25 a can? Ouch, that'd make me less inclined to enjoy this beer too. That price for 12oz had better include more alcohol and complexity than this beer offers.
That said, we sell this stuff out almost as quickly as we get it on the shelves, but part of the appeal may be that we sell it for 75¢ less per can than one might pay in areas farther north!
Most buyers are first-timers that are curious about the flavor, but we have returning fans as well. I'd agree, the coconut is flavor is well combined into the porter-ness of this beer, but I think it's noticeable enough to some of us that it lives up to its label.